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An Update: More Sneakers, Fewer Salmon
Today's paper brought a few reminders -- not that we need them, but it never hurts -- that our show topics continue to develop even after we've talked about them.
The 2008 coastal salmon season, which we covered last month, is back in the news. An informal vote by the Pacific Fishery Management Council means that, as predicted, coastal salmon fishing from Oregon to the Mexico border will be all but shut down this year. You can read the rest in The Oregonian.
In other news, Nike released its Olympics 2008 line this week. We'd hoped to talk to Nike in our China as consumer show but they couldn't make someone available in time. (Hopefully we'll get them in the future.)
In any case, as the AP reported yesterday:
It has millions of worldwide viewers and will bring the trademark Swoosh closer to consumers in China, which is Nike's second largest market after the United States.
Roughly one out of three pairs of Nike shoes is made in China.
"I think the latest Olympics is always the biggest and most important," Parker told The Associated Press.
"China is particularly important because of what it represents -- this country, its impact on the world."
If you can read Chinese, you can see Nike's direct marketing here.
And last but not least there was Stephen Colbert. We talked about Oregon's "Health Care Lottery" a month and a half ago. It took Colbert a while, but he finally saw that Oregon had provided some low hanging comedy fruit.