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TOL Our Town
- A tumblr site dedicated to the people and places that make up Oregon and Southwest Washington.
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ORASWWA, OSWA, SWAOR, oh my!

Oregon and southwest Washington. It rolls off the tongue with the grace of a flamingo in hiking boots. And I have to say it live on air. A lot. OPB broadcasts in Chinook, Kelso, and White Salmon — all in Washington — as well as in most of Oregon. Saying "Oregon and southwest Washington" is how we let you know where you can hear us!
I'm seeking a tidy shortcut. Not only would it be easier and faster to say, it could perhaps broaden our sense of place and identity. Sure, a deep, swift river— not to mention tax and transportation policy — divides ORSWA, but what unites us? And can we capture what we share in a name?
Your efforts won't just help me avoid publicly tying my tongue. Authoring a good acronym could make you famous! Scores of organizations have settled for the long way to say it... so far. Like Young Audiences of Oregon and SW Washington. Or Grantmakers of Oregon and Southwest Washington. Or Cocaine Anonymous of Oregon & SW Washington. The weather watchers at the University of Washington's Department of Atmospheric Sciences flip it around, issuing warnings for Southwest Washington and Northwest Oregon. See, nobody's even settled on a way to write it!
Well, this is your shot at immortality. Help us out: what captures our cross-border corner of the world?
Photo credit: misternaxal/ Flickr
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Well, Southern Oregon/Northern California calls themselves Jefferson. For us, why not something like Cascadia?
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Does TOL have measurable goals or objectives for the show? I'd hope that one objective would be to have an influence on public affairs and civil discourse that extends beyond the reach of OPB's transmitters. Thus, the suggestion to use the geo-scope as Cascadia is a good one. I understand why OPB staff have the ORASWWA orientation, but it is limiting and tchnology bound. Thoughts and ideas trascend conventional boundaries, right? Use an emergent identity and term to represent the cumulative influence the show can and should have - refer to Cascadia; promote the term and a definition that places the listener in the global landscape. Talk with Ethan Seltzer at PSU to get a sense of the term Cascadia and its history and applications. I'll look forward to hearing how you finally land.
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Cascadia, to me, is the I-5 corridor from Redding to Vancouver. What about the Lower Columbia Basin?
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OK, so I've listened for a week now and even though Emily's posting above does it's best to make us here in SW Washington feel included, the content of the program has been all Oregon all the time. It's really lonely living in Vancouver. Portland TV news stations at least try to cover Clark County. The Radio and TV signals from Seattle don't make it this far south. We have trouble getting Washington state news. So, what ever you decide to call the region, I hope you'll widen your scope a wee bit. Thanks.
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Exactly what geographic region constitutes "Cascadia" is a subject that has been under good-natured debate for years -- but it seems as though the Willamette Valley to the coast and up through the bit of Washington adjacent to Oregon's "panhandle" inland to about Hood River is the region that is at Cascadia's heart. I think it is totally appropriate to refer to this area as Cascadia without fear of offending anyone who would like to be included.
As a side note, I think any serious discussion of the emerging regional identity would be incomplete without mention of the very serious independence movements popping up in Cascadia. -
How about "broadcasting throughout Central Salmon Nation"?
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I like it :)
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