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Hi Sarah Jane, Yes - I'm the founder of Bonfire Snowboarding. We're one of the oldest brands in snowboarding; with approx 39 distribution offices worldwide—all design and development here in Portland. I think Nike, et al bring an overall benefit to the creative culture of our city; but they're not related to why I started the company here.

posted 2 years, 6 months ago
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Portland is, very quietly, the capital of the snowboarding industry. Less prominent than the 'outdoor' brands, but very impactful. Look inside any of the major 'outdoor' brands in Portland and you see their attitude, leadership teams and key marketing initiatives are derived from local companies like Bonfire, Holden, Nemo...the list goes on. If Nike, Keen, Adidas and the like are the Starbucks of outdoor, the local snowboard companies are Stumptown; the local and creative alternative.

posted 2 years, 6 months ago
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